At a time in history with the uncertainties we are currently experiencing, the increasing need to switch off and relax has led to the abandonment of minimalism, and a push towards the exact opposite, i.e. layering, maximalism, playfulness and irony, opening the door to the broad theme of play.
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What is Memphis? Probably the most eloquent example of objectification in the 1980s, with a breaking away from customs and rules of design, architecture and visual arts. The trend for a new type of protest has taken off again from that very movement – primitive shapes, strong, even risky, colour combinations, marble and bold decoration is already under our nose and destined to take centre stage.